KAI Design’s director, I-Kai Chen, practices yoga and is on the path to explore meditation. What a coincidence when Breethe, a meditation app based in Montreal, reached out.
Breethe app makes meditating easy for everyday people with busy lives, busy minds and limited time. Formally known as OMG, I Can Meditate, Breethe was in need of a rebranding and we were thrilled to work with them! We provided them art and creative direction as well as suggesting a brand guide which includes a new landing page design, a new look for its social media and a new eNewsletter layount design.
With its new modern, zen, unclutttered and serene image, it’s now obvious Breethe is the easiest way to meditate and we gladly made that message comes alive. KAI Design is in full zen phase!