Category Archives: Branding
Souvenirs d’enfance – Book Design
KAI Design had the opportunity to design the book “Souvenirs d’enfance”, a collection of childhood stories and memories, gathered by Alex Marsolais, with the participation of 24 celebrities from Québec, who very gently accepted to share a childhood experience, a cherish moment. This is a unique piece! The artists that participated are: Denis Bernard, Joe [...]
QR Code
Are you a business owner or marketing consultant that is exploring the idea of using QR Code as part of your promotional campaign? Aside from having the regular QR Code embedded in your promo materials, it is also fun and eye-catching way to incorporate your branding image onto the QR codes to deliver an unique [...]
Starbucks Logo 2011 — The Siren Gets A Lift
Starbucks Logo 2011 — The Siren Gets A Lift
The Gap Logo Fiasco — Our Sympathies
The Gap Corporation announced yesterday that they would be reverting back to the original blue box logo, after the immense social media bashing the retailer received since premiering the new logo last week. We have been following this story intently and send our sympathies to Laird & Partners — the agency hired for the re-branding. [...]
Zone Fitness Grand Opening
One of our new favorite clients had a Grand Opening event for her business last week. Of course we, KAI Design, were there to show our support!! Youth Interactive Fitness Zone is a new fitness concept aimed to help kids to stay active by combining exercises with interactive fitness games. The gym is located at [...]
Bank of Taipei
Being a Taiwanese-born Canadian, I can’t help but to talk about the new branding image of Bank of Taipei. Chermayeff & Geismar, the same agency that created the famous Chase logo fifty years ago revealed their latest creation, the redesign of Bank of Taipei brand with another four-sided trademark design style. What intrigued me the [...]
Proud Canadian
A wonderful rebrand of Molson Canadian beer! The new logo radiances Canada-pride! Love the texture that is used on the maple leaf design. It is rich and detailed. Molson Canadian is a brand of 5% abv pale lager brewed by Molson, the Canadian division of Molson Coors Brewing Company. For more information about the Molson [...]
ReBranding Gone South
The other day while driving thought the city we noticed that Mikes Restaurant had changed their logo. Not sure if this is an improvement, I can see that their past logo had an 80′s feeling, but found the new logo’s typography kind of weak. Got the feeling that maybe the client “forced” the logo designer [...]
Green bottle
Few months ago, I did a re-branding logo for G&T Trading International. Here. I was very happy that client was very satisfied with their new look. They incorporated the new logo in their promotional items as well. And I have to say….the overall branding looks AMAZING. The logo and the bottle choice totally make the [...]
Coke & Pepsi
Previously, I posted about the logo evolution of retail gaint – Walmart. It was interesting to see how a simple logo can reflects different stages of a company’s growth. Here, you will find how the two largest soft drink companies’ logo transformed through time. The direction of the Coke logo seems to be focused on [...]
Cool Home Pages
KAI Design & Communication’s website is featured on coolhomepages.com Under the following categories: Color Schemes Layouts Services Very Clea Way to go KAI!
Brand Power
World’s Most Powerful Luxury Brands 10. Prada – $2.70 billion 09. Fendi – $3.47 billion 08. Moët & Chandon – $4.85 billion 07. Cartier – $4.91 billion 06. Hennessy – $5.40 billion 05. Rolex – $5.53 billion 04. Chanel – $6.22 billion 03. Gucci – $7.47 billion 02. Hermès – $7.86 billion And the winner [...]
Save Money, YES. Live better?….depends on who….
During my MBA study, there were several articles and class discussions about Walmart. And I found this image online….thought it will be interesting to share with you all. For the new logo, I like the typography and the colors choice a lot….but not so much about the star-ish thing that no one seems to know [...]
New Concept Update…
Received an image of the New Concept’s store front display in Morocco. The display lights up at night which creates a rich and luminous look. LOVE IT~ ^o^ To see the previous post about New Concept, click here
More, More and MuchMore!
On March 31, 2009, MuchMoreMusic was rebranded as MuchMore. The logo design went from the original adult contemporary and somewhat-conservative look to this new crazy kick-ass avant-garde web 2.0 look. Even the website (www.muchmore.ca) looks totally web 2.0 friendly. I particularly like the “retro” section of the website…they put Janet Jackson’s photo to indicates it [...]
Branding for New Concept
It has always been a dream of mine to design something on the global scale. The idea of my work being displayed in other countries totally thrills me. And just few weeks ago, my dream came true! I took my first step in showcasing my work on international level. When I say “international”, I mean [...]
Revitalizing for a greener look
Recently I had the honor to give G & T Trading International Corporation (GTTIC) a face-lift for their branding image. GTTIC is an international trading company in recycled goods business based in New Jersey, USA. They specialize in exporting recovered paper resources to overseas. With more than 12 years in the business, GTTIC has gain [...]
Oops, Sid Lee did it again!
I have been wanting to write about this for a while…this is one of those re-branding case that people either love it or hate it. Musique Plus is French-language Canadian music channel that has been around…lets just say I was probably still a baby when it started. So, this re-branding to a totally different direction [...]